Buy Button on YouTube, tweets in SERP, FB Events & more news | Digital Marketing Updates 09 | Episode 23

Here are the updates for some of the events that happened last week. The top stories for the week

 The official announcement from FB talks about 7 Facebook Events features coming this year

and beyond

 Pinterest doubles down on making money, rolls out video ads, stay tuned to know more

about cinematic pins

 New Instagram app allows you to combine multiple still images into simple collage-style

layouts for sharing online

 Google introduces Buy button on Youtube

 Google and Twitter partner to bring tweets deep into the SERPs, you can now see tweets

highlighted on search results

 Facebook Messenger Eyes Non-Friend Conversations With Chat ID, meaning you can now be

cautious about who is sending you chat messages on FB

Before we move on to the detailed stories, here are a couple of tips for you if you are looking at

making your life any easier than it actually is.

Divya Tip

 Google tone that Transfers URLs from one computer to another. Note, it cannot be

personal as it is not private and Google tone has a competitor, a British company named

Chirp that does more than transferring just a URL.

Meenakshi Tip

 ‘Power tool’ that makes animated videos and slides in a jiffy.

And here are the detailed stories for this week.

The official announcement from FB talks about 7 Facebook Events features coming this year and

beyond

(http://mashable.com/2015/05/18/facebook-events-upcoming-features/)

According to Mashable.com, Facebook might role out seven new features to its event page,

including sending out invites to non-FB members and an event app.

1. More events in your News Feed

2. More event recommendations in your News Feed, too…

3. Sharing events from inside Messenger

4. Tighter integration with Messenger

5. Inviting non-Facebook users to events

6. Invitation receipt notifications for private events

7. Might come up with a standalone Events app

Pinterest doubles down on making money, rolls out video ads

(http://mashable.com/2015/05/19/pinterest-video-ads/)

According to Mashable.com, Pinterst expanded its ad products, by rolling out video ads called

Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in

that they’re formatted to blend in with other items in your home feed — except for the fact they’re

motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop

of paid advertisers.

New Instagram Layout App Tackles Third-Party Competition

http://www.forbes.com/sites/paulmonckton/2015/03/23/layout-from-instagram/

According to Forbes.com, the Instagram team has announced Layout from Instagram, the latest

photo-sharing app from the Facebook-owned social networking company. Following in the footsteps

of the popular Hyperlapse app, for creating and sharing time-lapse videos, this new free stand-alone

offering allows users to combine multiple still images into simple collage-style layouts for sharing

online. Using a collage can often help your Instagram post tell a story more effectively than a single

image, making it more engaging for your followers.

Google wants you to buy things straight from YouTube videos

According to BusinessInsider.com. YouTube is rolling out a new feature that will let advertisers easily

lists goods that they are selling alongside or within their video ads.The feature is called TrueView for

shopping and builds off of the introduction of “cards” in April, which let advertisers overlay more

information about their brand, related videos, playlists, and links to their websites on their videos.

Google and Twitter partner to bring tweets deep into the SERPs

According to econsultancy.com, thanks to the partnership between the two companies, today,

mobile users in the United States may see tweets highlighted in search results.In the coming months,

tweets will make their way to SERPs in other languages and on desktop.Search and social are

frequently seen as two distinct marketing channels, but that could be changing. The world’s largest

search engine, Google, and one of the world’s most prominent social platforms, Twitter, have

announced a new partnership that will integrate social content more deeply within the search

experience.

Facebook Messenger Eyes Non-Friend Conversations With Chat ID

According to techcrunch.com, FB messenger will let you know – Is that a message from someone

random, a spammer, or the nice guy you met yesterday? Facebook Messenger wants to give you

some clues before you consider responding. The app will now surface publicly shared biographical

info like current city and job title at the top of message threads from people you haven’t chatted

with before. The update starts rolling out today on iOS Android in U.S., U.K., France, and India.

Densyl Tip: Name changed from Webmaster tool to Google Search Console so that everybody can do

it, just about anybody who wants to have a website and get it ranked.

Meenakshi Tip: Canva and how it makes it very easy to develop your own images, edit it and yes,

definitely copyright it with your brand.

Play

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